Transformation that generative AI brings to business
The emergence of generative AI, represented by ChatGPT, is attracting attention as a technological innovation that will have a huge impact on society, comparable to the spread of the Internet and the birth of smartphones. This technology, which can generate text, images, audio, program code, etc. with accuracy and speed comparable to or better than humans, has the potential to fundamentally overturn business processes in all industries.
The greatest strength of generative AI is that it can replace and support tasks that traditionally required human creativity and advanced expertise with overwhelming efficiency. For example, various applications have already begun in the marketing field, such as automatically generating ad copy tailored to targets, and in the customer support field, building advanced chatbots that can conduct natural conversations. This not only enables companies to significantly reduce costs and improve productivity, but also allows them to focus resources on developing new services.
Future prospects and challenges facing companies
While the business implementation of generative AI is accelerating, there are also challenges to overcome. The biggest concerns are the risk of leakage of confidential and personal information, and the issue of copyright infringement of AI-generated content. In order for companies to safely utilize generated AI, it is essential to formulate internal guidelines and introduce enterprise AI models that operate in a secure environment.
Furthermore, it is important to take measures against ``hallucination,’’ where AI outputs plausible lies that are not based on facts. Instead of relying on the output of AI, it is necessary to incorporate a “human in the loop” (HITL) process into the business flow, where humans ensure final confirmation and responsibility.
In the future, the source of competitiveness will be not only general-purpose generative AI models, but also the use of specialized generative AI that is fine-tuned using data specific to specific industries or companies. The most important quality required of the next generation of business leaders is how to master the powerful tool of generative AI and combine it with human creativity.